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Showing result 11 - 15 of 101 essays matching the above criteria.

  1. 11. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar

    University essay from SLU/Dept. of Economics

    Author : Gustaf Knutsson; Teodor Rosenlew; [2022]
    Keywords : Cirkulära odlingssystem; Internationell expansion; Franchising;

    Abstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE

  3. 12. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Hagström; Teo Bodin; [2021]
    Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

    Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

  4. 13. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Julia Halin; [2020]
    Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

  5. 14. The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Eddie Nilsson; Tobias Grieg-Halvorsen; [2020]
    Keywords : Slow fashion; slow fashion consumption; relationship marketing; perceived value; value-in-use; pre-purchase; post-purchase; extrinsic cues; price; quality; style; awareness; trust.;

    Abstract : Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. READ MORE

  6. 15. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE