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Showing result 21 - 25 of 320 essays matching the above criteria.
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21. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden
University essay from SLU/Department of Molecular SciencesAbstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE
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22. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE
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23. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE
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24. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands
University essay from Uppsala universitet/Institutionen för arkeologi och antik historiaAbstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE
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25. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE
