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Showing result 16 - 20 of 875 essays matching the above criteria.

1. 16. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Leona Saliju; Vladyslav Deboi; [2023]
   Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

   Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

3. 17. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
   Keywords : Business and Economics;

   Abstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE

4. 18. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Sharmin Akter; Sana Raja; [2023]
   Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

5. 19. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Nilsson; Anton Gunnarsson; [2023]
   Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

6. 20. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE