Essays about: "Master Thesis in brand strategy"

Showing result 21 - 25 of 36 essays containing the words Master Thesis in brand strategy.

1. 21. The Employer Brand as a Symbolic Resource - Generation Y "consumption" of the Employer Brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Bredberg; Linnea Lööw; [2013]
   Keywords : Employer Branding; Identity Creation; Generation Y; The Postmodern Consumer and the ‘consumption of the employer brand’.; Business and Economics;

   Abstract : The postmodern western society has influenced the labour market, which is now said to become increasingly similar to the contemporary consumer market. Furthermore, a new generation, Generation Y, has emerged on the labour market and contributes to this development. READ MORE

3. 22. Does the country of origin matter for sustainable products? A comparison of European sporting goods producers.

   University essay from Avdelningen för ekonomi

   Author : Edith Anna Voithofer; [2013]
   Keywords : country of origin; sustainability; sporting goods industry; outdoor industry;

   Abstract : Abstract Title: Does the Country of Origin Matter for Sustainable Products? A Comparison of European Sporting Goods Producers Level: Final assignment for Master Degree in Business Administration Author: Edith Anna Voithofer Supervisor: Jonas Kågström, Ph.D. READ MORE

4. 23. Strategic renewal in retail companies by means of social e-commerce

   University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Vilius Kirilka; Tautvydas Stukas; [2012]
   Keywords : Social e-commerce; social media; e-commerce; retail; corporate entre- preneurship; strategic renewal;

   Abstract : Social media has changed the way of communication and information exchange while e-commerce was a big inno- vation in retail business. The merge of social media and e- commerce has created social e-commerce which is a new phenomenon in retail business during past few years. READ MORE

5. 24. Managing the corporate brand - A study of the corporate brand manager in theory and practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fredrik Augustsson; Martin Larsson; [2012]
   Keywords : Corporate Brand Management; Corporate Brand Manager; Brand Strategy; Brand Management; Brand Hierarchy; Business and Economics;

   Abstract : Title: Managing the Corporate Brand: A Study of the Corporate Brand Manager in Theory and Practice Date of the Seminar: 2012-05-29 Course: BUSN29 – Master thesis Authors: Fredrik Augustsson, Martin Larsson Advisor: Mats Urde, Associate Professor Keywords: Corporate Brand Management, Corporate Brand Manager, Brand Strategy, Brand Management, Brand Hierarchy Thesis purpose: To investigate the role of the Corporate Brand Manager in theory and practice. Methodology: Following a social constructionism approach we apply a grounded theory strategy. READ MORE

6. 25. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Chonnikarn Dejsiriphun; Kritsana Suviratvithayakit; [2011]
   Keywords : Brand Equity; Post-Purchase Evaluation; Five Stars Luxury Hotel;

   Abstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE