Essays about: "Master Thesis in brand strategy"

Showing result 11 - 15 of 36 essays containing the words Master Thesis in brand strategy.

1. 11. Brand Building in New Ventures. A subconscious process or an integrated activity?

   University essay from Göteborgs universitet/Graduate School

   Author : Frida Isaksson; [2015-07-13]
   Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

   Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

3. 12. Advancing the COO Construct From an Affective Dimension : The Application of Projective Technique

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anthon Andersson; Robin Guntell; [2015]
   Keywords : country of origin; brand origin recognition accuracy; country-specific associations; collage technique; ad copy technique; projective technique;

   Abstract : Master thesis, Master's degree program Marketing, Economic School Linnaeus University, Växjö Sweden, Spring semester 2015. Author: Andersson Anthon, Guntell Robin Tutor: Soniya Billore Examiner: Anders Pehrsson Title: Advancing the COO Construct From an Affective Dimension: The Application of Projective Technique Purpose: The purpose in this article is to break from traditional research and its accompanying cognitive research methods in order to advance the COO field from a more accurate perspective that also involves an affective dimension as well. READ MORE

4. 13. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

5. 14. Development of a Decision Support Tool for the Process of Deciding Inventory Levels : A Study at The Absolut Company

   University essay from Lunds universitet/Teknisk logistik

   Author : Anton Adolfsson; Erik Lundin; [2014]
   Keywords : Inventory level; decision support tool; spreadsheet model; inventory control; factors affecting inventory levels; Technology and Engineering;

   Abstract : Background: Supply Chain Management is receiving increased attention as companies are trying to remain competitive in a global and challenging environment. An important topic to consider when managing the supply chain is inventory control. READ MORE

6. 15. Employer Branding: The Stronger, The Attractive

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Baran Copuroglu; [2014]
   Keywords : Employer Branding; Attraction; Retention; Labour Market; Social Sciences; Business and Economics;

   Abstract : Abstract: Employer branding process that creates the best match possible between the employer and the employee, leads to a business satisfaction and a person-organization fit. Not surprisingly, an efficient employer branding strategy also decreases the labour turnover rate within the company and helps to retain the talent. READ MORE