Essays about: "Media Monitoring"

Showing result 11 - 15 of 96 essays containing the words Media Monitoring.

  1. 11. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nina Björnsson; [2023]
    Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

  3. 12. Gas in Scattering Media Absorption Spectroscopy in Large Geometries: Towards Monitoring Oxygen in Adult Lungs

    University essay from Lunds universitet/Förbränningsfysik; Lunds universitet/Fysiska institutionen

    Author : Anna Brandt; [2022]
    Keywords : Physics and Astronomy;

    Abstract : GAs in Scattering Media Absorption Spectroscopy (GASMAS) is a technique to study free gas inside strongly scattering bulk-materials. GASMAS is successful in safely measuring oxygen in lungs of neonates, with low-power tuneable diode-laser spectroscopy at 760 nm. READ MORE

  4. 13. Transformative change through local networks - A case study on the ‘Local Roadmap for a Climate Neutral Building & Construction Industry 2030’ in Malmö, Sweden

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Christopher Marton; [2022]
    Keywords : Urban Network Governance; Local Networks; Transition Management; GHG Mitigation; Building and Construction Sector; Social Sciences;

    Abstract : With rapid urbanization and an increasing share of anthropogenic greenhouse gas emissions from cities, low-carbon urban transformations are critical for mitigating climate change. Local climate networks have been recognized for their potential to govern such activities. READ MORE

  5. 14. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Julia Kansbod; [2022]
    Keywords : Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

    Abstract : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. READ MORE

  6. 15. Swedish Language End-to-End Automatic Speech Recognition for Media Monitoring using Deep Learning

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Hector Nyblom; [2022]
    Keywords : Automatic Speech Recognition; Deep Learning; Machine Learning; Natural Language Processing; Media Monitoring;

    Abstract : In order to extract relevant information from speech recordings, the general approach is to first convert the audio into transcribed text. The text can then be analysed using well researched methods. NewsMachine AB provides customers with an overview of how they are represented in media by analysing articles in text form. READ MORE