Essays about: "Media Semiotics"

Showing result 21 - 25 of 49 essays containing the words Media Semiotics.

1. 21. Weight bias amongst health professionals on Instagram : A critical multimodal discourse analysis

   University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

   Author : Karin Gonzalez Johansen; [2020]
   Keywords : Communication; discourse analysis; social media; weight bias; weight stigma;

   Abstract : Weight bias and weight stigmatization are independent risk factors for poor health, and are brought up within health promotion, as focus areas when it comes to interventions targeting body weight (WHO, 2017; Pearl, 2018). Discourses within the society, can either reinforce weight bias and weight stigmatization towards people in larger bodies, or disrupt them. READ MORE

3. 22. Visual analysis of GQ magazine covers: intersections between gender, race, and sexuality

   University essay from Stockholms universitet/JMK

   Author : Rūta Latvėnaitė; [2020]
   Keywords : Visual analysis; GQ magazine; representational patterns; representational meaning; intersectionality; intersections between gender; race and sexuality; social semiotics;

   Abstract : This thesis widens the application of intersectionality into the study of visual media. This study examines representational patterns on GQ magazine covers issued in the US with specific regards to gender-race-sexuality intersections. READ MORE

4. 23. This Land: A media analysis of Latinx representation in ‘woke’ advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Solange Rubio Berdejo; [2019]
   Keywords : Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

   Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE

5. 24. Representations of China on YouTube: A Visual Semiotic Analysis of Organic Placemaking Videos

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Marcus Gerber; [2019]
   Keywords : China; Visual Semiotics; Multimodality; Placemaking; Tourism Studies; Social Sciences;

   Abstract : Understanding how China is represented on international social media, such as YouTube, is potentially important for the success of China as a tourist destination. However, a study of how China is represented on YouTube by independent users has not been done. READ MORE

6. 25. Laughter for Development: An Explorative Study into Humour’s Potential Role in Influencing Stereotypical Representation

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Jamie Bowd; [2019]
   Keywords : Humour; NGO; Creative Communication; Representaion; Stereotypes;

   Abstract : Development issues are often described as important but dull, and ongoing stereotypical representations of a ‘distant other’ perpetuated by NGO’s and mainstream media create an increasingly disengaged public. In response to this, more creative means of communication are needed to increase engagement and counter dominant stereotypical narratives within the development sector. READ MORE