Essays about: "Media Strategy"

Showing result 31 - 35 of 528 essays containing the words Media Strategy.

1. 31. Contemporary Challenges for Media and Democracy from the Young Citizens’ Perspective: A Case Study in Gampaha District, Sri Lanka

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Balasuriya Lekamalage Prasanna Balasuriya; [2023]
   Keywords : Media; Democracy; Challenges; Negative factors; Citizen’s perspective; Sri Lanka; Thematic map;

   Abstract : Democracy plays a crucial role in building a society where people’s freedom, human rights and social well-being are assured. In that light, media plays a considerable role as a source of information that can facilitate the smooth function of democracy. READ MORE

3. 32. Harnessing AI for Suicidal Ideation Detection: Thoroughly Evaluating and Fine-Tuning Transformer Models to Identify Suicidal Ideation in Social Media Posts

   University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

   Author : Johannes Altnäs; Keshav Sompura; [2023]
   Keywords : suicidal ideation; transformers; mental health; BERT; social media; Business and Economics;

   Abstract : This thesis explored the application of pre-trained transformer models in detecting suicidal ideation in social media posts. We leveraged social media data from platforms like Reddit and Twitter and applied a robust hyperparameter random search strategy to fine-tune and evaluate existing transformer models. READ MORE

4. 33. President Zelensky’s Twitter communication strategy : A Content Analysis of digital diplomatic practices in relation to the Russian invasion of Ukraine

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Karolína Skálová; [2023]
   Keywords : Twitter; digital diplomacy; content analysis; media ecology; world leader; Russian invasion of Ukraine; online communication;

   Abstract : This master’s thesis offers a contribution to the ongoing debate on the utilization of social media by a world leader. It focuses on the role of president Zelensky as a political leader and his online communication in relation to the Russian invasion of Ukraine. This study investigates the role of a diplomatic practice in an online environment. READ MORE

5. 34. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

6. 35. Effects of Maintenance on the Efficiency of NBS for Urban Flood Management

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Julia Markström; [2023]
   Keywords : Stormwater management; Nature-Based Solutions NBS ; Maintenance; Efficiency; Runoff volume reduction; Dagvattenhantering; Natur-baserade lösningar; Underhåll; Effektivitet; Dagvattenreducering;

   Abstract : As rain events are likely to intensify and the proportion of impervious areas in cities increases, greater demands are put on stormwater management. Nature-Based Solutions (NBS) have become more popular over the past decades to be integrated into the stormwater strategy in order to reduce the volume of runoff in cities. READ MORE