Essays about: "Media Strategy"

Showing result 36 - 40 of 528 essays containing the words Media Strategy.

1. 36. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

3. 37. Finding Legitimacy : Discourse Analysis on Authoritarian Legitimacy in Chinese State-run Media News Articles

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Ellinor Fast; [2023]
   Keywords : Authoritarian environmentalism; Authoritarian legitimacy; China; International climate change negotiations; Discourse analysis.;

   Abstract : This thesis seeks to examine the construction of legitimization strategies in Chinese state-run media connected to China’s role and efforts in international climate change negotiations. To understand how authoritarian environmentalism is legitimized, i.e. READ MORE

4. 38. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 39. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

6. 40. Lost in translation : investigating challenges of picturing landscape experience

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Rasmus Rinaldo; [2023]
   Keywords : Landscape representation; visualization; digital pictures; aesthetic experience; arts-based method;

   Abstract : The versatile qualities of the drawing medium, from analogue sketches to digital production, makes visual depiction a much used tool in architecture and design because of its ability to communicate ideas, proposals and visions. However, depicting landscape experiences in a picture is claimed to be difficult. READ MORE