Essays about: "Michaela"

Showing result 6 - 10 of 146 essays containing the word Michaela.

  1. 6. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  3. 7. Exploring Success Factors in Certifying Green Buildings : Early Project Stages of Certified Swedish Construction Projects

    University essay from KTH/Ledning och organisering i byggande och förvaltning

    Author : Frida Dalén; Michaela Erickson; [2023]
    Keywords : BREEAM-SE; BSAS; critical success factors; GBRS; green building certifications; green project management; Miljöbyggnad; BREEAM-SE; BSAS; GBRS; grön projektledning; kritiska framgångsfaktorer; Miljöbyggnad; miljöcertifieringar;

    Abstract : Greenhouse gas emissions are increasing every year, and in Sweden the construction industrystands for one fifth of the total emissions. One way for construction companies to push formore sustainable development is through voluntary sustainability certifications. READ MORE

  4. 8. Written Corrective Feedback for Grammatical Accuracy : The Role of Writing and Feedback in Language Learning – A Qualitative Study of Four Teachers’ Beliefs

    University essay from Umeå universitet/Institutionen för språkstudier

    Author : Michaela Utsi; [2023]
    Keywords : Communicative language teaching; Direct and indirect feedback; Local and global feedback; Focused and unfocused feedback; Swedish ESL teachers;

    Abstract : I denna kvalitativa intervjustudie har fyra gymnasielärare delat med sig av sina uppfattningar om användningen av skrivande och skriftlig korrigerande feedback som ett sätt att utveckla elevers grammatiska korrekthet. Studien visar att deltagarna anser att det är viktigt att integrera grammatikundervisningen med skrivande då det bland annat möjliggör individualisering. READ MORE

  5. 9. Consumers’ perceptions of reusable returnable packaging

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aline Fort; Michaela Hanusiakova; [2023]
    Keywords : reusable returnable packaging; circular economy; Theory of Planned Behaviour; demographic factors; Business and Economics;

    Abstract : Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable packaging. Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. READ MORE

  6. 10. Perception of B2B Relationships; A Gut Feeling? : A multiple case study on the consumer's perception of relationship success, and the underlying factors influencing trust, commitment, and satisfaction

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Michaela Antonsson; Nathalie Jarekvist; Fanny Söderhielm; [2022]
    Keywords : B2B relationships; relationship quality; relationship success;

    Abstract : Background: The success and quality of B2B relationships have been researched for decades. Relationship success carries many definitions, but prior literature lacks depth in how it is achieved. Relationship quality is often determined through three pillars: trust, commitment, and satisfaction. READ MORE