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Found 2 essays matching the above criteria.

1. 1. What makes YOU want to purchase? : An explanatory investigation of the relationship between social media content characteristics and consumers' purchase intention

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Agnes Ahlman; Elin Jansson; Natalie Bosiacki; [2020]
   Keywords : Social Media Characteristics; Usefulness; Informativeness; Interactivity; Purchase intention;

   Abstract : Background: Social Media Content consists of characteristics by which have been found by previous research to have an influence on consumers' purchase intention. The social media content can be created by any social media user, who are referred to as content creators, whereby the degree of impact the social media content has on consumers' purchase intention is difficult to predict. READ MORE

3. 2. The Peacekeepers' Publicity - A quantitative content analysis of Swedish newspapers' coverage of the Swedish Armed Forces in Mali

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Natalie Jansson; [2020]
   Keywords : ;

   Abstract : The aim of this study was to get a deeper understanding of the Swedish newspapers’ coverage of the armed forces’ participation in the missions EUTM and MINUSMA in Mali during the years of 2013-2019. To concretize the aim, I formulated five research questions regarding the context, focus, sources, origin and scope of the articles. READ MORE