Essays about: "Nathalie Van Kenhove"

Found 1 essay containing the words Nathalie Van Kenhove.

  1. 1. Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nathalie Van Kenhove; Lotti Biro; [2016]
    Keywords : Green Washing; Green Skepticism; Green Advertising Skepticism; General Advertising Skepticism; Green Consumerism; Environmental Concern; Attitude towards Green Products; Green Purchase Behavior; Demographics; Organic; Environmental Friendly Food Products;

    Abstract : In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. READ MORE