Essays about: "Attitude towards Green Products"

Showing result 1 - 5 of 31 essays containing the words Attitude towards Green Products.

  1. 1. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  3. 2. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program

    University essay from SLU/Dept. of Economics

    Author : Bintang Rahmadi; [2022]
    Keywords : Behaviour; Attitude; VCO; Inconsistency; Green; Purchasing; Carbon;

    Abstract : This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. READ MORE

  4. 3. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
    Keywords : Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

    Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE

  5. 4. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hugo Bluhme; Jenny Lidman; [2021]
    Keywords : Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Abstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE

  6. 5. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE