Essays about: "Norway New Business"

Showing result 6 - 10 of 23 essays containing the words Norway New Business.

  1. 6. CSR Integration in SMEs : An Exploratory Study of Corporate Sustainability and Corporate Social Responsibility in SMEs in the Nordic Countries

    University essay from Umeå universitet/Företagsekonomi

    Author : Vasilia Gainulina; Anton Setiawan; [2017]
    Keywords : Corporate Social Responsibility; Corporate Sustainability; CSR Integration; Small and Medium-Sized Enterprises; CSR in SMEs; Mixed Methods; CSR Stage Model;

    Abstract : The importance of addressing the topic of sustainable development has been widely acknowledged, and the researchers call for future studies that would develop new perspectives on integrating sustainability in the business context. Currently, most of such studies focus on large companies, whereas it has been shown that the impact of SMEs on the economy, the society and the environment is also significant. READ MORE

  2. 7. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

  3. 8. Development of an Unified Message Broker for Financial Applications in the Context of PSD2 : Capitalizing from PSD2 Through Data Retrieval and Analysis

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Fredrik Johansson; [2017]
    Keywords : PSD2; GDPR; RESTful webservice; Spark; Data Analysis; fintech; PSD2; GDPR; RESTful webservice; Spark; Data Analysis; fintech;

    Abstract : The EU has recently proposed a new directive called PSD2, which requires banks to define APIs to the systems, allowing third party providers to write financial applications and access customers’ data inside the banks, with the permission of the customer. PSD2 becomes effective on 18th of January 2018 and is expected to open up the market and remove the monopoly and ownership of customers from banks. READ MORE

  4. 9. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  5. 10. In-store driving forces behind the purchase decision-making process for high-end designed tableware products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tanya Gergova; Sunyoung Kim; [2016]
    Keywords : Decision-making process; In-Store Marketing; High-end designed tableware products; Driving forces; Consumer Buying Behavior; Business and Economics;

    Abstract : This thesis intends to investigate what are the driving forces behind the shopper's decision-making process in high-end designed tableware products and what is the role of the in-store marketing in the process. The authors of the research have found that there is a lack of knowledge about the consumer’s buying behavior in that segment and therefore it was decided the empirical part of the research to be made in collaboration with Villeroy & Boch – international company presented in 125 different countries around the world offering high-end designed products. READ MORE