Essays about: "Oliver Åkerman"

Found 2 essays containing the words Oliver Åkerman.

1. 1. To commit or not commit

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oliver Åkerman; Luis Ibbeken; [2017]
   Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

3. 2. Does CSR matter? : A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oliver Åkerman; Mario Oreski; Gustav Magnusson; [2016]
   Keywords : Corporate social responsibility; CSR; Brand associations; Branding; Clothing industry;

   Abstract : To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions? This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. READ MORE