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Showing result 1 - 5 of 16 essays matching the above criteria.
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1. Targeted content - a case study on increasing online user engagement
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : The data generated from the user's activities and surfing online can have a significant impact when used to improve the content of web pages. The user has little time to scan the content of a web page and the motivation to save time is high. READ MORE
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2. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE
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3. Sentiment Analysis of MOOC learner reviews : What motivates learners to complete a course?
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In the last decade, development of Information and Communication Technology (ICT) thatsupports online learning has increased the demand for e-learning and Massive Open OnlineCourses (MOOCs). Despite their increased popularity, MOOCs are struggling with highdropout rates and only a small percentage of learners complete the courses they enrolled in. READ MORE
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4. Factors That Affect Consumer Behavior Towards Streaming and TV Services
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research questions: RQ 1: What factors affect consumer behavior regarding streaming services or TV-services? RQ 2: How do the factors affect consumers behavior when it comes to buying, continuing, substituting or ending a streaming service or TV-service? Purpose: We aim to discuss the underlying reasons, or factors as to why consumers buy, substitute, continue or end subscriptions to traditional TV, streaming services, or both mediums. We aim to use focus groups to see if factors earlier quantifically studied can be identified and supported qualitatively. READ MORE
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5. Dashboard for media publishers to let them gain AI driven insights into their audience and content interactions
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This project is looking into the changing workflow of news publishers as they adopt the use of algorithmic personalization of their content to the readers of the news sites online. This report describes the initial phase of a research project of Recombee, recommendations as a service provider, which aims to provide an analytical and configuration dashboard for the AI recommendation system. READ MORE