Essays about: "Online Video Advertising"

Showing result 16 - 20 of 23 essays containing the words Online Video Advertising.

  1. 16. Are 5-Second Online Video Advertisements Effective?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Schuster; Jokubas Kuprevicius; [2017]
    Keywords : 5-second; Online video advertisements; 15-second; effectiveness; advertisement length; interruption; brand recall; message recall; likeability; pre-roll; mid-roll; YouTube; Business and Economics;

    Abstract : 5-second online video advertisements have emerged in the advertising scene as an ultra-short, theory defying phenomenon and scholars have yet to fully study its effectiveness. Up until recently, marketers have understood that advertisement effectiveness depends upon advertisement length, justifying the use of longer advertisement forms of 15-seconds or more. READ MORE

  3. 17. Swedes Online: You Are More Tracked Than You Think

    University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska högskolan

    Author : Joel Purra; [2015]
    Keywords : measurement; security; privacy; internet; web; http; https; tracking; domains; web browser; website retrieval; redirects; privacy enhancing technologies; online advertising; web analytics; content blocking; google; facebook; twitter; adblock; disconnect.me; pjantomjs; http archive; alexa; sweden;

    Abstract : When you are browsing websites, third-party resources record your online habits; such tracking can be considered an invasion of privacy. It was previously unknown how many third-party resources, trackers and tracker companies are present in the different classes of websites chosen: globally popular websites, random samples of .se/.dk/. READ MORE

  4. 18. How can level of effort and decisional control in taking part of an ad influence brand attitude, ad attitude and purchase intention?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktor Bodelius; Oliver Lundgren; [2015]
    Keywords : Consumer Effort; Online Video Advertising; Dissonance Theory; Equitable Exchange; Decisional Control;

    Abstract : In contrast to the widespread assumption that consumer effort are bad for business, recent research has demonstrated that companies could in fact benefit from demanding more effort from their customers. Although equity and dissonance theory stipulates that consumers tend to justify increased levels of effort by cognitively inflating their perceptions of the product and brand, this effect has yet never been examined on online video advertising with real brands as stimulus. READ MORE

  5. 19. Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Simon Schmitz; [2015]
    Keywords : podcast industry; online streaming; business model canvas; VRIO analysis; success factors; podcast; podcastindustri; online-streaming; business model canvas; VRIO-analys; framgångsfaktorer;

    Abstract : This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. READ MORE

  6. 20. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video

    University essay from KTH/Industriell marknadsföring

    Author : Marcus Kohlberg; Lars-Peter Westman; [2014]
    Keywords : Video-on-demand; ad avoidance; segmentation; self-segmentation; contextual segmentation; advertising products; signal strength; ad engagement; video-on-demand; play tjänster; segmentering; självsegmentering; kontextuell segmentering; signalstyrka;

    Abstract : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. READ MORE