Essays about: "Online Video Advertising"

Showing result 11 - 15 of 23 essays containing the words Online Video Advertising.

  1. 11. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Narendran Mappat; [2020]
    Keywords : ;

    Abstract : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. READ MORE

  3. 12. The Role Of Online Video Advertising In Brand Awareness

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Abubakar Abdulrahman; Citra Hussien; [2019]
    Keywords : Online video advertising; Brand Awareness; Instagram; Fashion industry; Kuwait;

    Abstract : The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness. .. READ MORE

  4. 13. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Bloom; Pontus Liljenberg; [2018]
    Keywords : Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE

  5. 14. Making use of automation: Designing a performance driven marketing tool for Smart video

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Simon Ekdahl; [2018]
    Keywords : ;

    Abstract : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. READ MORE

  6. 15. Millennials purchasing the good old days : The effects of nostalgic advertising on brand attitude and purchase intention among millennials

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Moniek Lammersma; Annika Wortelboer; [2017]
    Keywords : nostalgia; nostalgic marketing; nostalgic advertising; millennials; brand attitude; purchase intention; nostalgic consumer behaviour;

    Abstract : Background: Advertising clutter is undesirable for both consumers and advertisers. This problem increases and is predicted to grow in the future. To break through the advertising clutter and grab the attention of consumers, nostalgic advertising is considered an effective strategy. READ MORE