Essays about: "Perceived innovativeness"

Showing result 16 - 20 of 27 essays containing the words Perceived innovativeness.

  1. 16. The “Making” of an Intrapreneur : An empirical study to identify the untapped potential of intrapreneurial intention amongst employees

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Scharrer; Lea Theresa Stubenrauch; [2018]
    Keywords : intrapreneurship; entrepreneurial intention; theory of planned behaviour;

    Abstract : The purpose of this paper is to explore how organisations can identify the untapped potential of intrapreneurial intention amongst employees to increase its competitive advantage. Competitive advantage was therefore seen as an outcome of entrepreneurial actions, which, i.e. can be used for more effective and novel marketing strategies. READ MORE

  3. 17. How to compete effectively with self-service technologies : The impact of technology readiness and the technology acceptance model on self-scanning

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emil Lundberg; [2017]
    Keywords : Retail; self-service technology; self-scanning; technology acceptance model; technology readiness; perceived usefulness; perceived ease of use;

    Abstract : Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them. READ MORE

  4. 18. Decorating omnichannels : Shedding light on the consumer perspective on omnichannel behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ulrika Berg; Johanna Tornblad; [2017]
    Keywords : omnichannel; omnichannel retail; omnishopper; TAM; technology acceptance;

    Abstract : The emerging phenomena of omnichannel has gained momentum with both scholars and practitioners as the future of retail. Fueled by technological developments, the characteristic behavior of omnishoppers are spreading. READ MORE

  5. 19. Evaluation of Customers Adoption  of Mobile Technologies For Shopping and Factors Motivating Consumers to  Adopt Mobile Shopping.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Muhammad Junaid; muhammad Iqbal Fahim; [2016]
    Keywords : Mobile commerce; mobile banking applications; Customers’ satisfaction;

    Abstract : Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. READ MORE

  6. 20. Techtopia - How Tech Bias Among Consumers Affects Product Evaluations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Sjöstrand; William Appelgren; [2016]
    Keywords : Technology Optimism; Product Attributes; Word of Mouth; Impression Management; Techtopia;

    Abstract : Several studies have found technology to be viewed as something inherently positive. Investors have shown an irrational bias for investments in tech companies and people using tech products are generally regarded as more innovative and successful. READ MORE