Essays about: "Perceptions and Trust"

Showing result 6 - 10 of 172 essays containing the words Perceptions and Trust.

  1. 6. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

  3. 7. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  4. 8. An improved working model at the daily activity center. : An improvement work and a qualitative study on the professional’s perception on motivating participants with high-functioning autism to attend daily activities.

    University essay from Jönköping University/HHJ, Avdelningen för kvalitetsförbättring och ledarskap

    Author : Mercy Chebbet; [2023]
    Keywords : low-attendance; motivation; self-determination theory; Step Out; låg närvaro; motivation; självbestämmande teori; kliv ut;

    Abstract : An improved working model at the daily activity center. An improvement work and a qualitative study on the perception of professionals on motivating participants with high-functioning autism to attend daily activities. READ MORE

  5. 9. Revisit ownership. An assessment of how Swedish foreign aid promotes National ownership of recipient countries; A case study of International development partnership between Tanzania and Sweden

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Scholastica Vangisheria; [2023]
    Keywords : ;

    Abstract : The subject of ownership is one of the most important topics under discussion in the realm of international development cooperation. After the introduction of structural adjustment programmes in Africa in the 1980s, the debate began. READ MORE

  6. 10. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Isha Grover; Ander Jauregui; [2023]
    Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

    Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE