Essays about: "Ad avoidance"

Showing result 1 - 5 of 13 essays containing the words Ad avoidance.

1. 1. Personality Traits and Ad-block Use : A descriptive investigation of personality traits among ad-block users

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : August Bergsten; [2021]
   Keywords : Personality trait; Ad-block; ad avoidance; Big Five Inventory; Ineffective Marketing;

   Abstract : Advertisements have been in digital media for most of its lifetime. They have, however, been increasing with the years and more people are finding the number of advertisements to be excessive. Online users have therefore taken to avoiding advertisements by installing ad-blockers. READ MORE

3. 2. Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sandra Sixl; [2021]
   Keywords : Online behavioral targeting; privacy concerns; consumer engagement; advertising avoidance; sponsored ads;

   Abstract : Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. READ MORE

4. 3. Acceptable Ads guidelines, its effect on user experience and ad-noticeability

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Joel Weidenmark; [2020]
   Keywords : Acceptable Ads; Ad-noticeability; Ad-irritation;

   Abstract : The Acceptable Ads Standard is a set of guidelines developed by the biggest ad-blocker company AdBlock Plus as an attempt to alleviate the largest need for ad-blocking programs; ads being annoying, irrelevant, and too intrusive. The guidelines inflict rules regarding how ads can be presented in order to be acceptable, thereby not disturbing the consumer. READ MORE

5. 4. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andrada Miia; Kaili Dong; [2019]
   Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

   Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

6. 5. The motivations of Internet users to avoid online advertisements by employing ad blocking extensions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Angelos Karageorgos; MEng Zhang; [2018]
   Keywords : ab blocking; advertising avoidance; online advertising; motivations; Internet users; Business and Economics;

   Abstract : This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. READ MORE