Essays about: "Product adaptation in international market"

Showing result 1 - 5 of 15 essays containing the words Product adaptation in international market.

1. 1. Cultural Diversity Management, Inclusion and its Relationship to Innovation Performance in the German Automotive Industry: A Comparative Case Study.

   University essay from Göteborgs universitet/Graduate School

   Author : Christopher Meng; [2022-07-05]
   Keywords : ;

   Abstract : The aim of this thesis is to investigate the influence of inclusion on the relationship between cultural diversity and innovation performance in the context of unit orientation in the German automotive industry. A distinction is made between operational and innovative units. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Anna Åkesson; [2020]
   Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

   Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

5. 4. Product & Pricing Standardization within the Global Mobile Network Operator Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Richard Laws; Ni Mo; [2015]
   Keywords : Adaptation; International Marketing; Mobile Network Operators; Pricing; Product; Standardization; Telecommunication Services;

   Abstract : Aim: This study focuses on the degree to which mobile network operators standardize or adapt their product and pricing strategies amongst their foreign subsidiaries. Method: 10 mobile network operators with large overseas business investments and 70 of their foreign majority-owned subsidiaries are included in this empirical analysis. READ MORE

6. 5. Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Débora Mengarda Andrade; Danielle Fiamoncini Prada; [2014]
   Keywords : adaptation; country factors; customer value creation; external factors; industry factors; standardization;

   Abstract : When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. READ MORE