Essays about: "Recruitment advertising"

Showing result 1 - 5 of 6 essays containing the words Recruitment advertising.

1. 1. Advertising Strategies to Recruit Young Professionals in the Public Sector : A Multiple Case Study

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daphne Peulers; Katarina Tukaric; [2020]
   Keywords : Employer Branding; Advertising; Public Sector; Young Professionals;

   Abstract : Abstract Employer branding is an approach to recruit potential employees, it can be significant for organizations to have the most appropriate human capital in order to increase the effectiveness and build competitive advantage. It is important for all types of organizations, equally for the private and public sector, to understand what effect advertising has on potential employees. READ MORE

3. 2. “Follow us into basic training” - Discourse analysis on the construction of female soldiers in the German Armed Forces’ recruitment advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Felix Michael Schorge; [2020]
   Keywords : gender and the military; female soldiers; discourse analysis I; German Armed Forces; Die Rekrutinnen;

   Abstract : After ending the formal exclusion of women from the German Armed Forces (GAF) in 2000, female soldiers continued to retain an outsider status through a marginalizing visual representation in public self-imaging by the GAF. For this reason, the research explores whether the currently constructed image of public self-advertising alters the previous exclusionary practice. READ MORE

4. 3. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Hofmann; Alma Holst; [2018]
   Keywords : recruitment advertising; gender diversity; relational demography; signalling theory; tokenism theory;

   Abstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE

5. 4. Are organisations what they wear?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sophia Werne; Ebba Stålhem; [2016]
   Keywords : Signaling; Recruitment advertising; Brand attitude; Application intent; Nonconformity;

   Abstract : The world of recruiting has in the past decades undergone major, irreversible, changes. The effects of these changes crystallize out into expanded demands of worker knowledge, skills, capabilities and a great number of other characteristics that organisations now require of their applicants and current employees. READ MORE

6. 5. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marian Zinn; Helen Johansson; [2015]
   Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

   Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE