Essays about: "Research Shopping"
Showing result 11 - 15 of 435 essays containing the words Research Shopping.
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11. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.
University essay fromAbstract : Abstract Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE
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12. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE
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13. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online
University essay from Umeå universitet/FöretagsekonomiAbstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE
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14. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. READ MORE
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15. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE