Essays about: "Sales Channels"

Showing result 36 - 40 of 110 essays containing the words Sales Channels.

  1. 36. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
    Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

    Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

  3. 37. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB

    University essay from Göteborgs universitet/Graduate School

    Author : Tilde Bjärfors; Aron Hwang; [2018-07-31]
    Keywords : Multi-Channel; Omni-Channel; Supply Chain; Retailing and Change Management;

    Abstract : Title: How to implement an omni-channel supply chain. A case study of Intersport Sverige AB. Thesis degree: Master Degree Project in Innovation and Industrial Management. Authors: Tilde Bjärfors and Aron Hwang. READ MORE

  4. 38. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  5. 39. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  6. 40. Synergy Valuation in Industrial Software Acquisitions

    University essay from KTH/Industriell Management

    Author : Christoffer Marin; ERIK TRETOW; [2018]
    Keywords : Synergy Valuation; Industrial Software M A; Industrial Software Synergies; Synergiv¨ardering; M A inom industriell mjukvara; Synergier inom industriell mjukvara;

    Abstract : Engaging in M&A is a common corporate strategy and deals are often motivated by synergies, the concept that the value of the combined entities is greater than the sum of their standalone values. However, it is often difficult to capture synergistic value in reality and increasing the probability of a successful acquisition requires a thorough assessment of potential synergistic effects pre-acquisition. READ MORE