Essays about: "Sales Channels"

Showing result 26 - 30 of 110 essays containing the words Sales Channels.

  1. 26. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Daniel Heimgartner; [2020]
    Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

    Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

  3. 27. How to Achieve Profitable Growht for SME:s : A Study of the Swedish Wood Industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Pontus Larsson; Fredrik Möller; [2020]
    Keywords : Tillväxt; SME; aktiviteter;

    Abstract : Profit and growth are the pillars of all business enterprises. The Swedish wood industry has historically been characterized by pressured margins and marginal growth, and in particular SME's have had many challenges in regard to long-term success. READ MORE

  4. 28. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  5. 29. Examination of the Feasibility of the Multichannel Strategy within a B2B Complex Product Context : A case study on ABB Control Systems within Industrial Automation Division

    University essay from Uppsala universitet/Industriell teknik

    Author : Jia Du; [2019]
    Keywords : channel structure; multichannel; channel conflict; channel integration; complex products;

    Abstract : The aim of this study is to examine the feasibility of the multichannel strategy in a B2B complex product context through an in-depth case study on ABB control systems. Firstly, the study focused on investigating the channel strategy for the current ABB control systems. The channel structure and sales cycle have been identified. READ MORE

  6. 30. Adaptation of Shipment Consolidation and Distribution Network Design to Omni-channel Retailing

    University essay from Lunds universitet/Teknisk logistik

    Author : Johan Deniz; Martin Månsson; [2019]
    Keywords : Technology and Engineering;

    Abstract : Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding which distribution mode to choose when transporting goods from the suppliers to the customers. READ MORE