Essays about: "Sales Channels"

Showing result 31 - 35 of 110 essays containing the words Sales Channels.

  1. 31. Selective distribution systems and online platform bans

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Melina Idolor; [2019]
    Keywords : konkurrensrätt; Law and Political Science;

    Abstract : The Internet has over the past years significantly changed the way in which goods and services are distributed. E-commerce has made it possible for businesses to advertise and sell their goods to a wider range of consumers. READ MORE

  3. 32. RFID in the FMCG Market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rasmus Schaffert; Joakim Askling; [2019]
    Keywords : RFID; FMCG; Technology; Behaviour; Consumer;

    Abstract : As a result of digitalization, the food industry, along with the rest of the retail industry, faces many new challenges. With increased customer demand for sales and seamless experience through digital channels, larger companies, with a traditional store concept, need to adjust their business concept accordingly. READ MORE

  4. 33. Dynamics in the Swedish Grocery Retail Industry : The current landscape, challenges and levers in distribution for Swedish grocery retailers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erhan Kayhan; Leo Rönnbäck; [2019]
    Keywords : Grocery retail; E-grocery; E-commerce; Distribution channels; Distribution challenges; Omni-channel; Brick and mortar; Click and Collect; Home Delivery; Dagligvaruhandel; E-dagligvaruhandel; E-handel; Distributionskanaler; Distributionsutmaningar; Omni-channel; Fysiska butiker; Click and Collect; Hemleverans;

    Abstract : There is a significant transformation taking place in today’s retail landscape with the increasing adoption of digital technologies in society. Customers are finding new purchasing habits and retailers are exploring different channels to serve customers in. READ MORE

  5. 34. Mellanaktörens roll för en levande landsbygd : en fallstudie av Gården Direkt

    University essay from SLU/Dept. of Economics

    Author : Ebba Kuylenstierna; Karin Andrén; [2019]
    Keywords : intermediary; intermediär aktör; mellanhand; marketing; marknadsföring; ; ; livsmedel; svenska livsmedel; levande landsbygd;

    Abstract : Små och medelstora svenska livsmedelsproducenter har svårt att nå ut till marknaden med sina produkter. I Sverige konkurrerar livsmedelsproducenter med livsmedelsprodukter från hela världen. Konkurrens och konsumenters val av livsmedel har skapat svårigheter med överlevnad för företag på landsbygden. READ MORE

  6. 35. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
    Keywords : ;

    Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE