Essays about: "Search Engine Results Page"

Showing result 6 - 9 of 9 essays containing the words Search Engine Results Page.

  1. 6. To be or not to be – showing up on the first result page : Search engine marketing’s potential effect on brand awareness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nils Östberg; Hanna Bergström; [2016]
    Keywords : Search engine marketing; SEM; SEO; Brand awareness; Brand recall; Brand recognition; Hierarchy of Effects Model;

    Abstract : The aim of this study is to examine whether search engine marketing may influence consumers’ brand awareness in terms of brand recall and brand recognition. The theoretical background derives from the definition and rationale of brand awareness. The study is further based on a theoretical outline of search engine marketing and its components. READ MORE

  3. 7. Funding renewable energy innovations: crowdsourcing as means to facilitate innovative sustainable technologies in the energy sector

    University essay from Lunds universitet/LUCSUS

    Author : Phillip Donsbach; [2014]
    Keywords : sustainability science; social innovation; crowdsourcing; fundraising; social media; Social Sciences;

    Abstract : Technological innovations within the field of sustainable energy production require a substantial amount of capital investment in order to conduct research and development. Crowdsourcing represents an innovative and new approach to raising the capital investment needed for sustainable technological innovations in the sustainable energy sector and is inherently entrenched with Transition Theory. READ MORE

  4. 8. Visualization of live search

    University essay from Interaktiva och kognitiva system; Tekniska högskolan

    Author : Olof Nilsson; [2013]
    Keywords : search technology; search engine; information retrieval; live search; query completion; facet; recall; precision; machine learning; document classification; linear classifier; document categorization; document clustering; multi-label classification; labelling; hamming loss; f-score; visualization; information visualization; distance-similarity metaphor; spatialized display; visual information-seeking mantra; user interface; spatialization; document processing;

    Abstract : The classical search engine result page is used for many interactions with search results. While these are effective at communicating relevance, they do not present the context well. READ MORE

  5. 9. Designing and implementing an architecture for single-page applications in Javascript and HTML5

    University essay from Programvara och system; Tekniska högskolan

    Author : Jesper Petersson; [2012]
    Keywords : Javascript; HTML5; SPA; Single-page application; Framework; MinimaJS; Architecture; Software; Web; SEO; Search engine optimization; testing; testability;

    Abstract : A single-page application is a website that retrieves all needed components in one single page load. The intention is to get a user experience that reminds more of a native appli- cation rather than a website. READ MORE