Essays about: "Senida Smajovic"

Found 2 essays containing the words Senida Smajovic.

1. 1. CSR Communication & SMEs

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Malin Eliasson; Senida Smajovic; [2009]
   Keywords : corporate social responsibilty; SMEs; CSR communication;

   Abstract :   Purpose: The purpose of this thesis is to investigate how SMEs in the Småland region define and communicate their CSR activities towards their stakeholders. Background: Corporate social responsbility is a topic that is widely discussed today. In many cases the CSR agenda has been adopted by many large corporations. READ MORE

3. 2. E-commerce : A study on women's online purchasing behavior

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Malin Eliasson; Johanna Holkko Lafourcade; Senida Smajovic; [2009]
   Keywords : E-commerce; women; online purchasing behavior; online shopping; Internet shopping; E-handel; kvinnor; Internet köpbeteende; Internet handel;

   Abstract : Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. READ MORE