Essays about: "Setting Product Strategy"
Showing result 1 - 5 of 28 essays containing the words Setting Product Strategy.
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1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage
University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE
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2. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context
University essay from Lunds universitet/Teknisk logistikAbstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE
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3. Predicting Sales with Deep Learning in a Retail Setting
University essay from KTH/Matematisk statistikAbstract : Product pricing is an always present issue and there are a number of different traditional pricing strategies that can be applied depending on the situation. With an increasing amount of available data, as well as new improved methods to take advantage of this information, companies are presented with the opportunity to become more data driven in their decision making. READ MORE
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4. Exploring frugal innovation and its enablement of sustainable product development
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. READ MORE
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5. The Interconnectedness of Relationships for a Propulsion and Maneuvering System : A case study with a supplier network perspective in the maritime industry
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The purpose of this case study is to understand how actors interact from a supplier perspective within the marine business, discuss what the findings are implying, and develop a marketing strategy for a propulsion and maneuvering system. Industrial marketing is an essential activity for companies to delivering and managing value to their stakeholders. READ MORE