Essays about: "prestige pricing"

Found 3 essays containing the words prestige pricing.

  1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  3. 2. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

    University essay from Göteborgs universitet/Graduate School

    Author : Yan Felten; [2018-07-04]
    Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

    Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

  4. 3. New Zealand dairy co-operatives : strategies, structures and deregulation

    University essay from SLU/Dept. of Economics

    Author : Camilla Ohlsson; [2004]
    Keywords : co-operatives; cooperatives; dairy; deregulation; market strategy; New Zealand; Fonterra; Westland; Tatua; New Zealand Dairy Board;

    Abstract : The purpose of this thesis is to examine how the New Zealand dairy co-operatives have adjusted their market strategies and organisational structures as a result of changing market characteristics, and to investigate what were the driving forces behind these adjustments. The thesis gives an introduction to the industry and its development. READ MORE