Essays about: "price skimming"

Found 3 essays containing the words price skimming.

1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Zoltán János Tóth; [2023]
   Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

   Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

3. 2. Implementation of UsageBased Insurance solutions : A qualitative analysis of a technology-based insurance model from the perspective of the Swedish insurance industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Malin Yvell; Elin Axelsson; [2019]
   Keywords : Usage-based Insurance; UBI; Technology-based insurance; Smart Insurance; Insurability; Telematics; Wearables; Pay As You Live; Pay As You Drive.; Användarbaserad försäkring; UBI; Teknikbaserad försäkring; Smart försäkring; Försäkringsbar; Telematik; Wearables; Pay As You Live; Pay As You Drive.;

   Abstract : Recent years’ digital transformation has led to an increased interest in using and utilising smart technology in various insurance solutions, something that has come to challenge the traditional insurance model. The UsageBased Insurance model (UBI) is an example of an insurance model that utilises these technological innovations. READ MORE

4. 3. Oil Skimming : Business Potential and Strategic Options Facing a Marginalised Business Segment at Sandvik Process Systems

   University essay from KTH/Energiteknik

   Author : Peter Grill; Fredrik Linde; [2013]
   Keywords : Oil; Oil skimming; Skimming; Business potential; Market analysis;

   Abstract : The purpose of this thesis is to study the oil skimming market and evaluate what drives company competitiveness and market attractiveness. Throughout the thesis, the total oil skimming market has been divided into an industrial market and an offshore market as these applications have entirely different requirements. READ MORE