Essays about: "Slow fashion"

Showing result 31 - 35 of 56 essays containing the words Slow fashion.

1. 31. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ellen Brantemo; Hanna Carlstedt; Hanna Wilhelmsson; [2020]
   Keywords : Generation Z; Consumer Behavior; Motivations; Sustainability; Consumption; Cognitive dissonance; Motivational conflict; Eco-anxiety; Slow fashion; Fast fashion; Sustainable conscious fashion SCF ;

   Abstract : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. READ MORE

3. 32. Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals

   University essay from Göteborgs universitet/Graduate School

   Author : Andrea Norberg; [2019-07-03]
   Keywords : Sustainability; Slow fashion; CCT; Identity; Status; Slow fashion consumer; Young Professionals;

   Abstract : Research on the slow fashion consumer and their identity formation through clothing consumption is scarce. This qualitative study aim to contribute with insights into slow fashion and sustainable clothing consumption from a consumer perspective. READ MORE

4. 33. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

   University essay from Göteborgs universitet/Graduate School

   Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
   Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

   Abstract : This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. We study the plurality and heterogeneity of communication strategies through sustainability labelling and thus contribute to the understanding of consumer confusion regarding the many environmental claims. READ MORE

5. 34. Exploring digital innovations : mapping 3D printing within the textile and sportswear industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mona Nagel; [2019]
   Keywords : digital innovations; 3D printing; additive manufacturing; textile value chain; sportswear value chain;

   Abstract : Digital innovations are about to overtake the supply chain systems and revolutionize the way of producing products. With the use of technology in the value chain a sustainable development can be generated and developed. The usage of digital tools for manufacturing can minimize waste and further develop sustained processing. READ MORE

6. 35. Slow Fashion Movement : An Exploratory Study of Slow Fashion: Opportunities and Restraints within the Fast Fashion Industry

   University essay from

   Author : Felicia Tinmark; Sigrid Persson; Amanda Grenthe; [2019]
   Keywords : ;

   Abstract : .... READ MORE