Essays about: "Small Fashion Brands"
Showing result 1 - 5 of 21 essays containing the words Small Fashion Brands.
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1. Sustainable textile management and business practices among small scale fashion brands in Indonesia
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : The current fashion and textile industry is one of the largest contributors to climate change and environmental degradation. The industry uses toxic dyes and chemicals to cultivate, manufacturing and processing stages. READ MORE
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2. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE
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3. Fashion Entrepreneurship in Mexico : Barriers and Opportunities to Entrepreneurship and Sustainable Practices
University essay from Uppsala universitet/Industriell teknikAbstract : This Master’s thesis aims at defining the opportunities and barriers to fashion entrepreneurship and sustainable practices in Mexico. Using the recent development in the studies regarding barriers and opportunities to entrepreneurship and innovation, this investigation seeks to expand on the topic and shed some light on how a particular context can affect the success of entrepreneurs in the fashion industry. READ MORE
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4. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. READ MORE
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5. Leveling Up & Closing the Gap! : Sustainable Fashion Consumers’ Journeys to New Levels of Sustainability
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Fashion democratization over the last few decades made fashion products available at lower costs to everyone in society. It alarmingly increased consumption, leaving drastic impacts on the world's sustainability both on the social and environmental fronts, thereby leading to water and land pollution, dangerous working conditions, sweatshops, wage exploitation, and gender discrimination. READ MORE
