Essays about: "Social CRM"

Showing result 31 - 35 of 38 essays containing the words Social CRM.

  1. 31. The net benefits of Mobile Customer Relationship Management

    University essay from Lunds universitet/Institutionen för informatik

    Author : Leif Nordstrand; Gargi Varu; [2011]
    Keywords : mCRM; CRM; mobile; handheld; informatics; Social Sciences;

    Abstract : The purpose of our study is to gain better understanding on the net benefits of Mobile Customer Relationship Management (mCRM) from the perspectives of suppliers, resellers and customers. By studying and comparing different views of supplier, reseller and customer, we are interested to investigate if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e. READ MORE

  3. 32. Relationship in Travel Agency: A case of Chinese International Travel Service

    University essay from Ekonomihögskolan, ELNU

    Author : Yingying Guo; Kai Sun; [2011]
    Keywords : ;

    Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE

  4. 33. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shakoor Abdul; [2011]
    Keywords : Electronic; Customer; Relationship; Management;

    Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

  5. 34. "Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Caroline Stark; Jonas Berggren; [2010]
    Keywords : Business Ethics; Corporate Social Responsibility CSR ; Cause-Related Marketing CRM ; The Pink Ribbon;

    Abstract : .... READ MORE

  6. 35. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE