Essays about: "Social CRM"

Showing result 26 - 30 of 38 essays containing the words Social CRM.

  1. 26. Relationships management in hospitality industry. : STF Svenska Touristförening.

    University essay from Avdelningen för ekonomi

    Author : Aleksandr Shalimov; Calistus Godwin; [2013]
    Keywords : STF Svenska Touristförening ; Networking; Relationships; Hospitality Industry; Tourism; Association;

    Abstract :  Abstract Title: Relationships management in hospitality industry, STF Svenska   Touristförening.   Level: Final assignment for Master Degree in Business Administration   Author: Aleksandr Shalimov , Calistus Godwin   Supervisor: Ernst Hollander   Date: 2013. READ MORE

  3. 27. In Facebook we trust : a case study of consumer relationship & Facebook

    University essay from Sektionen för hälsa och samhälle

    Author : Amanda Oxwall; Tove Zander; [2012]
    Keywords : Trust; Facebook; Relationship Marketing; Online Trust; Social CRM;

    Abstract : Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. READ MORE

  4. 28. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Can Özcanli; [2012]
    Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE

  5. 29. Social Media Relationships and the Swedish Coffee Industry - A Study Connecting Uses and Gratifications to SCRM Strategies and Business Functions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nils Fergin; Fredrik Palmberg; [2012]
    Keywords : Social CRM; Uses and Gratifications; Social Media Marketing; Facebook Fan Pages;

    Abstract : In consumer product markets it has been standard for firms to use traditional relationship marketing to create a competitive advantage and brand loyalty, however lately a shift towards social media channels and Social CRM has been noted. Companies deem the new marketing channel promising, however social media users do not generally reflect on this way of interacting with brands unless they perceive it beneficial. READ MORE

  6. 30. [en-geyj-muh nt] : How are Brands Engaging and Building Relationships with Fans and Customers in Social Media?

    University essay from Medier och kommunikation

    Author : Carole Ginman; [2011]
    Keywords : Brand Engagement; Social CRM; Relationship; Loyalty; Needs;

    Abstract : How much is a brand worth? Brand equity is a measurement that reflects brand valuation, and is built through a brand’s various products, actions and activities. According to the Consumer Based Brand Equity (CBBE) model, the epitome of equity is achieved when the brand and the people are in a relationship, when the brand resonates with people. READ MORE