Essays about: "Social Media Influencer"

Showing result 36 - 40 of 169 essays containing the words Social Media Influencer.

  1. 36. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis

    University essay from Linköpings universitet/Reglerteknik

    Author : Joel Nilsson; [2022]
    Keywords : Social Media Analysis; Dynamical Models; Data Mining;

    Abstract : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. READ MORE

  3. 37. The impact of social media influencers on the purchase intention of Tech gadgets among Gen Z and Y : Sweden

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Valentina Meglaj; Naqash Zafar; [2022]
    Keywords : Social media influencers; Influencer marketing; Gen Y; Gen Z; Qualities; Authenticity; Credibility; Trustworthiness; Expertise; Attractiveness; Similarity; Tech gadgets;

    Abstract : .... READ MORE

  4. 38. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  5. 39. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rebecca Frölander; Johanna Gullbrandsson; [2022]
    Keywords : Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

    Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE

  6. 40. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE