Essays about: "Social proof"

Showing result 21 - 25 of 89 essays containing the words Social proof.

1. 21. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marcus Hagström; Teo Bodin; [2021]
   Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

   Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

3. 22. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elin Forsberg; [2021]
   Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

   Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

4. 23. Community of Communities : Platform for political empowerment of permaculture groups

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Gelson Veloso; [2021]
   Keywords : Design for Social Innovation; Codesign; Platform Design; Political Empowerment; Permaculture;

   Abstract : This research investigates the potential of digital platforms to broaden the scope of action and empower permaculture communities in their attempt to challenge the capitalist mode of production regarding topics such as food harvesting and consumption patterns. It draws on Manzini’s (2018) critique of neoliberalism and his discussion on designing for social innovation, which suggests focusing on and enhancing existing members' capabilities rather than their needs; fostering cross-collaboration within and among communities; and allowing these collaborations to mature over time. READ MORE

5. 24. Building a low-cost IoT sensor system that recognizes behavioral patterns for collaborative learning - A Proof of Concept

   University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Author : Graziella Sundblad; [2021]
   Keywords : Internet of Things; computer vision; collaborative behavior; group dynamics; proof of concept; person detection; Design Science Research; Multimodal Learning Analytics; education.;

   Abstract : Since the advent of the Internet, we have been observing a fast-paced development within the computing world. One of the major innovations in recent years is the “Internet of Things”, which brings interconnectedness between devices and humans to unprecedented heights. READ MORE

6. 25. Douchebag Jar - The Instant Karma App : A full­-stack mobile application development project

   University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Author : Frida Nilsson; Dan Gryttman; [2021]
   Keywords : mobile; application; software; engineering; development; mobil; applikation; mjukvaruutveckling; mjukvara;

   Abstract : Mobile applications are everywhere in today's society, they come in many flavours and are an integral part of many peoples daily lives. The limits to development of mobile applications are expanding with each new idea of how the technology could be potentially used, and it is a field that is most likely going to continue to influence the world we live in. READ MORE