Essays about: "Source Attractiveness Model"

Showing result 6 - 10 of 16 essays containing the words Source Attractiveness Model.

1. 6. Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louelle Tameu; Yimei Xie; [2022]
   Keywords : Virtual influencer; Influencer marketing; Source credibility; Taste leadership; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to investigate the extent to which virtual influencers are perceived as credible sources of advertising and how their credibility attributes affect purchase intention among consumers. Specifically, this study aims to provide a deeper comprehension of this new influencer marketing phenomenon and to guide marketing managers in the understanding of consumer perceptions of virtual influencers. READ MORE

3. 7. Markov Chain Monte Carlo (MCMC) and Bayesian Inference for Gravitational Waves

   University essay from Lunds universitet/Astronomi - Genomgår omorganisation

   Author : Christine Andersson; [2021]
   Keywords : Gravitational Waves; LISA; LISA mission; Bayesian Inference; Markov Chain Monte Carlo; MCMC; Bayes’ Theorem; stochastic sampling; Metropolis Hastings; histograms; Physics and Astronomy;

   Abstract : The Laser Interferometer Space Antenna (LISA) is a space borne gravitational wave detec- tor set to launch in 2034, with the objective of detecting and studying the Gravitational Waves (GWs) of our universe. So far, ground-based detectors such as the Laser Interferometer Gravitational-Wave Observatory (LIGO) have been successful in detecting GWs, but the limitations of ground based detectors is what makes LISA so special. READ MORE

4. 8. What makes your message credible? : A descriptive study on the effect of source credibility on message credibility.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Eliisa Kreegimäe; Alexander Andersson; Nicole Niiranen; [2019]
   Keywords : message credibility; source credibility; credibility;

   Abstract : Message credibility is a commonly used term to indicate how well the recipients approve the message. Source credibility, on the other hand is a “communicator's positive characteristics that affect the receiver's acceptance of a message” (Ohanian, 1990, pp 41). READ MORE

5. 9. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
   Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

   Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

6. 10. How does expert endorsement affect consumer’s perceived credibility?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Helen Eyob; [2018]
   Keywords : Endorsement; expert; marketing;

   Abstract : Endorsement is avery common marketing strategy and has been traced back to the 19th century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility. READ MORE