Essays about: "Spokesperson"

Showing result 6 - 10 of 13 essays containing the word Spokesperson.

1. 6. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sarah Fraß; Luana Walter; [2021]
   Keywords : Appeals; Consumer Engagement; Consumer Brand Engagement; Green Skincare; Sustainability; Instagram;

   Abstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE

3. 7. Greta Thunberg and The Generation of Moral Authority. A Systematic Literature Review of the Discourses of the Characteristics of Thunberg´s Leadership

   University essay from Lunds universitet/Humanekologi

   Author : Nessica Naomi Nässén; [2021]
   Keywords : Social Sciences;

   Abstract : Now more than ever, climate change poses one of the greatest threats to our existence. Regardless of religion, economical wealth, culture or politics, no-one can escape the imminent consequences of climate change. There have been numerous efforts made by political leaders world-wide to prevent climate change and develop sustainable solutions. READ MORE

4. 8. The Tribalisation of Denmark : A thematic study on the political narrative of Mette Frederiksen

   University essay from Lunds universitet/Europastudier

   Author : Line Lund Hebbelstrup; [2020]
   Keywords : Denmark; European Union; Tribalism; European Integration; Truth and Politics; Social Democratic Party; Scandinavia; European Studies; Languages and Literatures;

   Abstract : This thesis seeks to understand the narrative presented by Mette Frederiksen in an interview published in Jyllands-Posten on October 16, 2019 bearing the header The EU-cooperation is disconnected from the world, we are a part of through interpretations from relevant experts. In order to extract what can be learned about the Danish future relation to the EU, the thesis examines how four Members of the Danish Parliament and Marlene Wind, a professor from University of Copenhagen, interpreted the narrative of the Danish Prime Minister. READ MORE

5. 9. Produce Wu Lei : a national icon or a product? a case study on national identity and sports media in China

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Ruihao Guo; [2020]
   Keywords : Wu Lei; national identity; nationalism; sports media; football; news production; consumerism; media power; myth; China; Social Sciences;

   Abstract : The master thesis "Produce Wu Lei: a National Icon or a Product? - A Case Study on National Identity and Sports Media in China" studies the news coverage of a Chinese professional footballer - Wu Lei, by conducting a multi-method qualitative case study to analyze the representation of him in Chinese media. This thesis aims to understand the interrelation between football, media and national identity, and the ways economic value and social value influence news production in China. READ MORE

6. 10. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lena Maria Halberstadt; Carolin Schumacher; [2019]
   Keywords : Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

   Abstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE