Essays about: "Strategic Segmentation"

Showing result 11 - 15 of 28 essays containing the words Strategic Segmentation.

1. 11. Exploring the technology of machine learning to improve the demand forecasting

   University essay from Lunds universitet/Teknisk logistik

   Author : Viktoria Gerdtham; Karolina Nilsson; [2018]
   Keywords : machine learning; demand forecasting; business processes; artificial intelligence; operations; Technology and Engineering;

   Abstract : Title: Exploring the technology of machine learning to improve the demand forecasting Authors: Viktoria Gerdtham & Karolina Nilsson Background: The technology of artificial intelligence is considered to be one of the most important technological advances of our era and a fundamental driver of economic growth in our society. Axis Communications, a customer-oriented technology company delivering end-to-end solutions that strives to maximize growth is dependent on a scalable and flexible supply chain. READ MORE

3. 12. Segmentation model for strategic decision-making to increase customer value : A study of absentee proprietors in the Swedishforest industry as a result of urbanization

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Zahra Abdulkarim; Annelie Malmstedt; [2017]
   Keywords : Absentee proprietors; Forest management; Segmentation; Strategic decision-making; Urbanization;

   Abstract : Urbanization is a major factor causing unsupported perceptions within the traditional vision offorest management. Urbanization has led to a reconstruction on forest owners’ economicdependency on the forestry. This contributes in emigration from rural areas to bigger cities. READ MORE

4. 13. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Råberg; Max Hedenbergh; [2016]
   Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

   Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

5. 14. Superstars and genre artists: spillover effects in the recorded music industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Magnus Arén; Marcus Sebek; [2015]
   Keywords : cultural industries; stars; genres; spillover effects; recorded music industry;

   Abstract : The superstars of the recorded music industry are not only some of the most well- known and admired people in the world, they are the strategic backbone of the industry. Research has mostly focused its attention on stars in isolation, or as the key component of a risk-minimizing portfolio of artists. READ MORE

6. 15. The management of supplier relationships for medium sized retail companies: a three-dimensionalsegmentation model

   University essay from KTH/Industriell Management

   Author : JESSICA BJÖRK; HANNA HEDIN; [2015]
   Keywords : Strategic sourcing; supplier segmentation; supplier relationship management; Strategic sourcing; supplier segmentation; supplier relationship management;

   Abstract : Companies have limited human, financial and technical resources, which makes it crucial toallocate them in an efficient way in order to stay competitive in today's market. One way of doing this is to classify a company's suppliers into different categories, and differentiate the management of each supplier category. READ MORE