Essays about: "Strategic Segmentation"

Showing result 16 - 20 of 28 essays containing the words Strategic Segmentation.

  1. 16. Achieving Business Advantages of Big Data Investments

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Bagge; Johanna Lännevall; [2015]
    Keywords : customer loyalty; Action Clusters; clustering; segmentation; business advantages; Big Data; customer insights; Technology and Engineering;

    Abstract : Problem definition The distance between customers and retail companies and their customers has been a problem for quite some time. Seeking to increase the customer understanding is a general quest for many retailers to bridge the gap and become more customer oriented. READ MORE

  3. 17. The Pricing Decision Process in Software-as-a-Service Companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Susanna Wilczkowski; [2015]
    Keywords : software-as-a-service pricing; business-to-business marketing; value-based pricing; strategic pricing pyramid; pricing strategy; pricing decision-making; customer value; pricing models; decision model; pricing decision process;

    Abstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE

  4. 18. Supplier Relationship Management in Intelbras Improving quality through buyer-supplier cooperation Fredrik

    University essay from Högskolan i Borås/Institutionen Ingenjörshögskolan

    Author : Fredrik Stålbrand; [2014]
    Keywords : Supplier Relationship Management; Strategic Segmentation; Total Cost of Ownership; Buyer-Supplier Cooperation; Quality Agreement;

    Abstract : Competitive forces in today‟s business world are putting firms under pressure to improve quality, delivery performance, and responsiveness while simultaneously reducing cost, which for many companies have resulted in increased outsourcing of activities. Consequently a greater dependency on suppliers‟ performance in terms of quality and delivery service has evolved. READ MORE

  5. 19. Content Marketing: New Opportunities for Building Strong Brands Online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Djoukanova; Atina Georgieva; [2014]
    Keywords : Digital content; content marketing; online branding; brand equity online; Business and Economics;

    Abstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE

  6. 20. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Atras; Alexandra Lykova; [2013]
    Keywords : customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

    Abstract : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. READ MORE