Essays about: "Strategic Segmentation"

Showing result 21 - 25 of 28 essays containing the words Strategic Segmentation.

  1. 21. How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget

    University essay from IHH, Företagsekonomi

    Author : Johan Rubertsson; Alexander Unger; [2011]
    Keywords : Market segmentation; Value-creation; Brand activation; Strategic marketing planning; Internal marketing; Product development; Market communication; Evaluation process;

    Abstract : Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. READ MORE

  3. 22. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

    University essay from Ekonomihögskolan, ELNU

    Author : Amanda Lindström; Karina Polyakova; [2010]
    Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

    Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE

  4. 23. The MaP of Opportunitites - How to Create Value in the Older Machine Segment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paulina Nilsby; Märtha Sjögren; [2010]
    Keywords : Competitive strategy; the MaP-model; Customer value; Value drivers; Service innovation; Business-to- business; Older Machine Customer; Segmentation; Business and Economics;

    Abstract : MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. READ MORE

  5. 24. Hopp på Täby Galopp : svensk hindersport ur ett strategiskt marknadsföringsperspektiv

    University essay from SLU/Dept. of Economics

    Author : Amalia Thorstensson; [2009]
    Keywords : hästsport; hästhoppning; Strategic Market Management; affärsstrategi; institutionellt perspektiv;

    Abstract : Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. READ MORE

  6. 25. “Cooperation and Adaptation are the basis for a : A study of cooperation and segmentation

    University essay from Handelshögskolan vid Umeå universitet

    Author : Olga Beliavskaia; [2008]
    Keywords : Tourism; Cooperation; Segmentation; Västerbotten County;

    Abstract : According to the latest UNWTO World Tourism Barometer the first six months of 2007 have again shown an unexpected growth in the global tourism with the increase of 6 % in Europe compared with the year before. Swedish politicians have started to see tourism as an opportunity and in an investigation made 2006 showed that eighty percent of the Swedish municipalities gave priority to tourism as an industry. READ MORE