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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

   University essay from

   Author : Xiaojing Gu; Cheng Han; [2016]
   Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

   Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE

3. 2. The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Niklas Johansson; Niklas Hansson; [2015]
   Keywords : Sponsorship; Sport sponsorship; Sponsorship fit; Sponsorship objectives; Sponsorship outcomes; Sponsorship approach;

   Abstract : Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. READ MORE

4. 3. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Sofia Stierna; Louise Lönnqvist; [2014]
   Keywords : Brand; Brand Building; Brand Equity; Business-to-business; Business-to- consumer;

   Abstract : Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante Andersson Level: Master thesis, Independent project in business administration (30 credits), Spring 2014 Keywords: Brand, Brand Building, Brand Equity, Business-to-business, Business-to- consumer. READ MORE

5. 4. Factors influencing a customer’s loyalty in B2B relationships : A qualitative study of relationship marketing

   University essay from

   Author : Pia Andersson; Klara Karlström; [2014]
   Keywords : Relationship marketing; Customer Loyalty; B2B; Behavior;

   Abstract : Title: Factors influencing a customer’s loyalty in B2B relationships: A qualitative study of relationship marketing Authors: Klara Karlström & Pia Andersson Advisor: Svante Andersson Level: Master thesis in marketing (15 Swedish credits). Spring 2014. READ MORE

6. 5. Is The Intelligent Investor Really Intelligent? - An Ex-Ante Empirical Performance Analysis of The Value Investing Philosophy

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Svante Andersson; Tobias Helmersson; [2011]
   Keywords : Value Investing; Fundamental Analysis; Benjamin Graham; Ex-Ante Test; Individual Investor;

   Abstract : This study performs an ex-ante empirical analysis of a value investment strategy based on the teachings of Benjamin Graham, widely acclaimed as the originator of the value investing philosophy. Specifically, we investigate whether two comparable mechanical screening approaches of selecting U.S. READ MORE