Essays about: "The Environment and Social Behavior"

Showing result 1 - 5 of 221 essays containing the words The Environment and Social Behavior.

1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

3. 2. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 4. The Man-Environment Nexus in Morocco : A Qualitative Study of Hegemonic Masculinity Norms and Attitudes Towards Pro-Environmental Behavior amongst Male University Students in Rabat, Morocco

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Mathilda Jilg; [2023]
   Keywords : hegemonic masculinity norms; pro-environmental behavior; the man-environment nexus; ecological masculinity studies; male university students; Morocco;

   Abstract : Whilst several studies acknowledge the role of gender norms and structures in environmental research, little attention is paid to the explicit influence of men and masculinities in pro-environmental behavior. Additionally, research concerning this man-environment nexus is almost nonexistent in the context of the Global South. READ MORE

6. 5. The Competitive Dynamic Among Projects in Multi-Project Environment : Project Managers' Perception

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Susanna Bjunö; [2023]
   Keywords : Competition; multi-project environment; Emotional Intelligence EI ; social interdependency theory; Governance.; Konkurrens; Multiprojektmiljö; Emotionell intelligens EI ; Teori om socialt ömsesidigt beroende social interdependency theory ; Projekt styrning.;

   Abstract : The study explores the project manager’s perception of the competitive dynamic amongst the projects that utilize the same organizational resources in the multi-project context.   The method used is a qualitative research design with an inductive approach where the data corpus was analyzed through thematic analysis. READ MORE