Essays about: "The critical success factors of customer relationship management success"

Showing result 11 - 12 of 12 essays containing the words The critical success factors of customer relationship management success.

  1. 11. Empirical testing of selected critical success factors in CRM implementation projects - A study of SMEs in the B2B sector

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Kathrin Röschmann; Muhayyo Ziyadullaeva; [2011]
    Keywords : ;

    Abstract : Purpose:The purpose of this thesis is to describe and analyze critical success factors of CRM implementation projects with a special focus on SME’s in the B2B sector.  Method: This study is based on quantitative research using survey method. READ MORE

  3. 12. Factors associated with success and failure in CRM system use : A case study of the sales department in a B2B company

    University essay from Ekonomihögskolan, ELNU

    Author : Linnéa Andersson; Katarina Stekovic; [2011]
    Keywords : CRM system; CSFs; system failure; barriers for success; motivation; sales staff;

    Abstract : Due to the constant change of technology, companies’ battle to win customers becomes more and more intense. Maintaining customers and building long-term relationships is becoming more and more important and the customer relationship management (CRM) concept has evolved as a strategy rather than just a technological system. READ MORE