Essays about: "The critical success factors of customer relationship management success"

Showing result 6 - 10 of 12 essays containing the words The critical success factors of customer relationship management success.

  1. 6. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Per Hansson; Anton Persson; [2017]
    Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

    Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE

  3. 7. Assessing critical success factors (CSFs) for a supplier in a relationship-driven B2B-market

    University essay from KTH/Industriell Management

    Author : ALEXANDER KASSEM; LIAM JAFAR HAKIM; [2016]
    Keywords : Supply Chain Management; Customer Relationship Management; Disintermediation; Network;

    Abstract : It is necessary for firms to consider and understand sales and buying processes to improve relationship initiation and accommodate the buyers and end-customers. Relationships within the supply chain enable firms to access beneficial abilities to overcome challenges and complexities of new products, shrinking time to market, capital intensities and thus meeting competitive challenges. READ MORE

  4. 8. Evaluating the application of CRM systems in Chinese companies by CSF

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Jin Wang; [2015]
    Keywords : ;

    Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE

  5. 9. Att upprätta ett konsignationslager – en best practice

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Odlander; [2014]
    Keywords : konsignationslager; supply chain management; projekt; nyttjandevärde; skoglig vidareförädling ; consignment stock; value co-creation; project; forestry processing;

    Abstract : I en mer global och konkurrensutsatt marknad krävs, i allt större utsträckning, att företag väljer att differentiera sig med specifika kundlösningar istället för den enskilda produkten. Genom att, tillsammans med kunden, skapa värde knyter man denna närmare till sig. READ MORE

  6. 10. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Sijie wang; [2011]
    Keywords : ;

    Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE