Essays about: "Thesis blue ocean strategy"

Showing result 1 - 5 of 13 essays containing the words Thesis blue ocean strategy.

1. 1. PSD2 and its implications for consumer behaviour : - A case study focused on the Swedish financial service sector

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : SARA STÅLNACKE; [2018]
   Keywords : PSD2; PSD; Payment Service Directive; Financial Services; Fintech; Banking; Blue Ocean Strategy; Diffusion of Innovations; Switching Costs; Network Effects; PSD2; PSD; Payment Service Directive; Finansiella tjänster; Fintech; Bankbranschen; Blue Ocean Strategy; Diffusion of Innovations; Switching Costs; Network Effects;

   Abstract : This thesis examines and provides insight into the financial services industry and how the new payment services directive, PSD2, may come to change consumer behaviour and thereby the industry. The research is exploratory and relies on a quantitative consumer-facing survey as well as four semi-structured interviews with representatives from some of Sweden's largest banks and third party payment providers. READ MORE

3. 2. Internet of Things and connected home living : - A case study on how manufacturing firms in the kitchen and furniture industry is implementing and developing IoT products and services

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Alexander Jaworska Persson; [2017]
   Keywords : Internet of Things; IoT; blue ocean strategy; dynamic capabilities; changing environments; challenges; business model; kitchen and furniture industry;

   Abstract : This thesis provides insight to the dynamics that come with the emergence of IoT in the furniture and kitchen manufacturing industry. The study is empirically grounded in an explorative case study that involves interviews with six manufacturing companies in the different industry sectors. READ MORE

4. 3. Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Víctor Castaño Labajo; Jinsong Xiao; [2015]
   Keywords : mHealth; mobile health; blue oceans; strategy; business;

   Abstract : Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase.   Purpose. READ MORE

5. 4. Iterative Business Model Innovation : Exploring a Holistic Framework in Order to Create and Capture New Value

   University essay from Företagsekonomi

   Author : Knutur Gudjonsson; [2013]
   Keywords : Lean Startup; Disruptive Innovation; Business Model Generation; Minimum Viable Product; Radical Change; Blue Ocean Strategy;

   Abstract : Background: There is an increasing amount of arguments made that new business models are the solution when companies and industries face radical changes in the environment. To be able to prosper in the long run, organizations must reinvent themselves over and over again. Many authors (e.g. READ MORE

6. 5. Analysis of the Remote Access Market in North America

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mikael Björk; Dominique Blanc; [2012]
   Keywords : Remote access; Market analysis; Five Forces Framework; Blue Ocean Strategy; market;

   Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE