Essays about: "Thesis of Marketing india"

Showing result 1 - 5 of 8 essays containing the words Thesis of Marketing india.

  1. 1. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  3. 2. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

  4. 3. Entry mode decision for Swedish business-to-business firms internationalizing to India

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Jakob Jan van den Brink; Jesper Martensson; [2015]
    Keywords : Entry mode; Internationalization; internal factors; external factors;

    Abstract : AbstractTitleEntry mode decision for Swedish business-to-business firms internationalizing to India. AuthorsJesper Mårtensson, Joep van den BrinkSubjectMaster Thesis in International Marketing KeywordsInternationalization, Entry Mode, BRIC-markets, Internal & External Factors, Effectuation & Causation. READ MORE

  5. 4. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets

    University essay from Avdelningen för ekonomi

    Author : Joseph Okhiria; Dimkpa Princewill; [2013]
    Keywords : Key words: Internationalization; Corporate Social Responsibility CSR ; Markets; Corruption; Political Instability; Economic challenges; Cultural Differences;

    Abstract : Title:  Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level:  Final thesis for Master Degree in Business Administration   Authors:  Joseph Okhiria and Princewill Dimkpa   Supervisor:  Professor Akmal Hyder                                                      Date: 10th June 2013   Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges.  Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE

  6. 5. Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Oladipupo Akin-Tepede; [2010]
    Keywords : Sustainable Transport; Tricycles; Stakeholder Cooperation; Dominant Demand;

    Abstract : The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. READ MORE