Essays about: "Tourism development in malaysia"

Found 2 essays containing the words Tourism development in malaysia.

1. 1. Country Branding in a Chinese Context: Using a Swedish Example

   University essay from Lunds universitet/Produktionsekonomi

   Author : Linnéa Hellberg; [2011]
   Keywords : Country Branding; Country-of-Origin; China; COO; Sweden in China; National Identity; Brand Image; Technology and Engineering;

   Abstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE

3. 2. A Case Study of Ecotourism in the Kelabit Highlands : Is it Sustainable?

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Christopher Rodger; [2005]
   Keywords : Malaysia; Kelabit Highlands; ecotourism; sustainable development; tourism industry; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The purpose of this study was to examine ecotourism in the Kelabit Highlands, Malaysia, in terms of the sustainability of the industry. The empirical material, which is based on interviews carried out in the field, is analysed within the context of sustainable development theory in order to examine the central and most critical factors in determining the long-term future of ecotourism in the Kelabit Highlands, and in particular how these factors are likely to affect tourism patterns and the structure of the tourism industry in this region. READ MORE